Pasture Raised Prime Rib Roast 3kg

Pasture-Raised Beef Prime Rib Roast, also known as a standing rib roast, is a premium cut of beef taken from the primal rib section of the cow. This cut is renowned for its tenderness, rich marbling, and robust flavour. When sourced from pasture-raised cattle, the quality of the roast is further enhanced due to the natural, grass-fed diet, which results in leaner but flavourful meat with additional health benefits.